Industry News

How to upgrade your marketing in 2022

Photo by Zac Gudakov on Unsplash

Inman | Bernice Ross

The latest statistics from the National Association of Realtors’ (NAR) 2021 Profile of Home Buyers and Sellers show that 73 percent of the buyers and a whopping 82 percent of the sellers only interview one agent.

In other words, the first agent who meets the lead face to face almost always converts the lead into a listing or sale. So, with that in mind, how do you make sure that you’re that agent? How do you differentiate yourself?

Tiffany McQuaid, president of McQuaid and Company, is one of the most creative marketers in the real estate industry — she literally has binders and binders full of marketing ideas.

So, if you’re ready to create a marketing program that will help you stand out from the competition and keep you top-of-mind, McQuaid shares some of her tips — and a few winning strategies that’ll help you land the deal.

Read the tips here: Humor, connection, presence: How to upgrade your marketing in 2022


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