This is a guest post from our partners at Old Republic Home Protection.
There was an inspirational bumper sticker back in the ‘80s that read: “Don’t worry about what anyone says behind your back… it’s none of your business!”
Alas, this may have worked 40 years ago, but in the internet age, you need to be proactive about your online reputation management (ORM)—for the sake of your business and your bottom line!
Should I pay someone or manage my online reputation myself?
You may want to outsource your reputation management and let a professional handle it for a monthly or yearly fee, but unless you’ve got a big PR challenge, that’s probably not necessary.
Keep reading here.