This is the second of a two-part series on how to reverse-engineer agent bios. We posted the first article of this series on Partner Connection on Jan. 11.
Inman | Christy Murdock
Whether you are just starting out in real estate or have been around for decades, you need to give folks a reason to reach out to you. According to the National Association of Realtors (NAR), 73 percent of homebuyers and 77 percent of sellers contacted only one agent before deciding with whom to work. That means that your marketing needs to be on point.
We looked at some well-developed “about us” pages to see what information you should be including in your bio. Then we put those items together to create a questionnaire that will get you started as you gather talking points for your next bio.
Read the article here: Need a better bio? 7 stellar examples you’ll want to mimic
