NAR reaffirms its fair housing stand + provides campaign content to agents

An example of one of the images NAR created for REALTORS’ use.

The National Association of REALTORS (NAR) recently ran national ads affirming the organization’s commitment against all forms of discrimination in housing. NAR is encouraging all REALTORS to show their supports as champions for Fair Housing by leveraging a range of materials they’ve provided for social media and more. If you haven’t already watched the video/online workshop NAR released on implicit bias, click here to view it. 

REALTOR Magazine

“We believe that fairness is worth fighting for, and we won’t stop until the fight is won,” reads a new full-page ad from the National Association of REALTORS® that will appear in The New York Times on Sunday and The Wall Street Journal on Monday. The ads, which focus on REALTORS®’ commitment to fair housing amid social unrest around race, are an extension of NAR’s “That’s Who We R” campaign.

The association also is providing print and social media assets for members and state and local REALTOR® organizations to help spread the message in their markets. The assets, which also include a billboard option or a poster for your office, are available at ThatsWhoWeR.realtor and on the Photofy app.

“If recent events have taught us anything, it’s this: We have more work to do,” NAR’s ad states.

You can read the story online here and download campaign assets here. More information about NAR’s efforts can be found here.