This REAL Trends column published by Washington REALTORS highlights a shift back to the basics in real estate: relationship building. Within, the author highlights a few simple ideas to grow meaningful business relationships.
In my interviews with team and brokerage leaders and sales professionals, I‘ve noticed a move away from discussions about technology and toward relationship building. The shift is subtle; after all, I‘m constantly deluged with press releases on new technology and information about what the networks are doing in terms of building and providing a technology platform.
Stop me if you‘re heard this one: Technology is there to facilitate the offline relationship. But, all too often, real estate professionals use it as a crutch to form “fake” trust. Let me tell you a secret; no one trusts you just because you post on social media and reach out through text messaging. But, social media, text messaging, and online contact can help you build trust quicker once you do meet in person.
Read the full column here: Relationship Building