Industry News Legal Issues News Technology

Use caution when sending automated marketing texts

Photo by rawpixel on Unsplash

Robert Freedman | REALTOR Magazine

If automated text messaging is part of your marketing strategy, you could be setting yourself up as a tempting target for plaintiff’s lawyers.

A growing number of class action lawsuits are claiming that automated text messages fall under the restrictions imposed by the Telephone Consumer Protection Act, a 1991 law that was enacted to curb unsolicited sales calls.

In the class action lawsuits, lawyers say the marketing texts, if they’re sent using auto-dialing technology, fall under the TCPA restriction.

To read the article and watch a video about this legal precaution, click here: Use Caution When Sending Automated Texts

 

Related posts

What’s your authentic “why”? Identify it in seven steps.

jlspr

22 social media post ideas for real estate agents in 2022

jlspr

What the Facebook newsfeed announcement means for real estate pros

jlspr