Short commutes, low cost-of-living and a median home price that’s 295% less than Seattle are a few selling points the City of Spokane is using in a new ad campaign called Hacking Washington. The campaign is aimed at convincing Seattleites to make the move to Spokane.
Sarah Anne Lloyd | Curbed Seattle
As Seattle home prices grow, some have turned to Spokane for relief—and a lower cost of living. The City of Spokane is trying to harness that in a new digital campaign it’s calling Hacking Washington.
“You used to think you could have it all in Washington,” announces the city-run landing page for the effort. “We still do.”
With the campaign, contracted to Spokane ad firms Chapter & Verse, Quinn, and Treatment, the city is targeting online ads to more than 500 specific small businesses and organizations, according to the Spokesman-Review. Later in the campaign, the plan is that even Spokane mayor David Condon could meet with interested Seattleites.
To read the rest of the article, click here: Spokane is trying to lure disillusioned Seattleites eastward
