By Tom Ferry | Inman News
Ever notice how the first things you see in your Facebook feed lately are almost all videos? That’s because Facebook altered its algorithm in 2016 specifically to encourage video. All other posts — your picture posts, your text posts, your photo albums — have been relegated to second-class-citizenship status.
Don’t hold your breath waiting for it to change back, either. Video is the future. The international IT giant Cisco estimates that video traffic will account 82 percent of all consumer internet traffic by 2021. The question then becomes: Are you willing to embrace it?