By Alec Seares, Inman
Everyone loves a good marketing strategy, but it’s also important to keep your clients wants and needs in mind. Not everyone wants to be bombarded with postcards and e-mails or work with someone who comes across as too pushy. Take a look at the tips below to help improve both your marketing strategy and your relationship with your clients
1. Not responding promptly
When you help clients buy a home — whether their first or last — it’s an emotional and stressful time. Although it’s important to set expectations so you’re not responding to frantic texts at 2 a.m., you should try to respond during business hours and within two hours of receiving a message.
2. Showing up unannounced
Give your clients a day’s notice if possible before you bring prospective buyers to their homes.
3. Having an outdated website
Your website represents your brand. It’s also the most common way clients find you. Don’t make clients do more work than they have to.
Include updated contact information, current listings and recent sales in addition to your specialties and the times you’re available in the office or by phone.