September 14, 2017, The Registry SF
John L. Scott Real Estate has launched a new, faster, and more interactive, award-winning, website that will make home searches lightning fast for clients and provide brokers with some of the best cutting-edge tools the industry has to offer.
“This is just one stop on our journey to make JohnLScott.com an enhanced real estate experience for our clients,” says Lennox Scott, chairman and CEO of John L. Scott Real Estate. “With its improved search functions, speed, and design, we’ve created the ultimate platform that offers buyers their own personalized home search website experience.”
Recently, JohnLScott.com was named No. 3 in both Best Overall and Best Design in the newly issued website ranking report produced by REAL Trends. The awards give a nod towards the fresh, public-facing design and usability of the new platform. Migrating the site to AWS had enabled John L. Scott to harness the power of the cloud to enhance user experience, both in speed and capabilities.
One of the most exciting new features is an improved Property Tracker® for buyers and sellers. Property Tracker® allows buyers to receive real-time, instant notifications for newly listed properties and status changes on homes in their mapped areas using the new polygon search tool. They can save searches, rate their favorite homes, and keep notes all on a single platform. It also allows sellers to see what homes are selling for in their neighborhood and give them a head start on preparing to list their home.
Another client-centric feature is the new MarketInsights™. Using the Property Tracker® feature, brokers can send clients the latest, most up-to-date information on their search area. Information that is harvested through Property Tracker® is hyper-local and real-time. The data is the starting point that helps build confidence and establish John L. Scott broker expertise. An added benefit for the broker is that they can use MarketInsights™ to populate their Neighborhood Pages on their new personal broker website.