Surveys

The Next Big Home Feature on Buyer Wishlists

Black Mobile Smart Phone With Smart Home Application Icons On Th

Home owners are showing a bigger appetite for smart home technology. Nearly half of consumers — 46 percent — say it’s important their current home or the next home they purchase have smart home technology, according to a survey conducted by ERA Real Estate and HGTV of nearly 2,500 consumers who recently participated in an HGTV national focus group on smart home technology.

Home owners and buyers say they see the value in smart home technology for comfort, safety, and cost savings. Fifty-one percent surveyed say they would consider installing smart home technology in their home to make their home more marketable to future home buyers.

The younger segment of the millennial generation is the most likely age group to spend money on smart home technology — 10 times more likely than the percentage of generation X members who say they’d consider adding smart home technology to their homes, the survey reported.

Read the full article: http://realtormag.realtor.org/daily-news/2014/11/12/next-big-home-feature-buyers-want

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