Use caution when sending automated marketing texts

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Robert Freedman | REALTOR Magazine

If automated text messaging is part of your marketing strategy, you could be setting yourself up as a tempting target for plaintiff’s lawyers.

A growing number of class action lawsuits are claiming that automated text messages fall under the restrictions imposed by the Telephone Consumer Protection Act, a 1991 law that was enacted to curb unsolicited sales calls.

In the class action lawsuits, lawyers say the marketing texts, if they’re sent using auto-dialing technology, fall under the TCPA restriction.

To read the article and watch a video about this legal precaution, click here: Use Caution When Sending Automated Texts

 

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