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10 word swaps that help your clients feel truly heard

Inman | Joseph Santini

The most effective communicators consistently earn more, close more deals and excel in every aspect of their work. Strong communication isn’t just essential in real estate — it’s the foundation of success in business and life.

When dealing with your customers, your words can be like stop signs, or they can be like green lights. They can make your customers feel calm, or they can make them feel uneasy. Choosing your words wisely is important and will often have a bigger effect on your success than you may think.

Below are 10 keywords used every day in our real estate world and their better alternatives, which have a much more positive impact on your customers.

Read the full article: 10 word swaps that help your clients feel truly heard

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