Inman | Jonathan Pressman
According to the National Association of Realtors (NAR), honesty and trustworthiness ranked second on the list of top criteria buyers consider when choosing an agent. Unfortunately, despite our fiduciary duties, we’re still mentioned in the same breath as telemarketers, used car salespeople and advertising professionals.
While there are certainly some unscrupulous agents out there, the vast majority of us genuinely want to help our clients. Though we can’t change public opinion with the flip of a switch, we can do our very best to consistently earn the trust of buyers, sellers, renters and landlords. Here are some tips on how to do that.
1. Exercise Patience
As an agent, you’ve probably had your fair share of time-consuming clients who weren’t serious. Nevertheless, it’s important to give each prospect and client the benefit of the doubt and to exercise patience with them while they come to terms with what, for many, is the single most expensive purchase of their lives.
Read the full article: 9 ways to build unbreakable trust with your prospects and clients
