Inman | Christy Murdock
For those who think about, write about and talk about objection handlers — not to mention agents who go into client appointments every day and defend their commissions — the upshot seems to be that it’s important to create a dialog with homeowners that’s less about how much the commission must be and more about why the agent’s service is worth the price.
Out of curiosity, I reached out to ChatGPT to see whether it would come back with information that was problematic or even downright incorrect. The prompt? If a seller asks for a lower commission, what can a listing agent say to overcome that objection?
I was rather pleasantly surprised to see that the bot’s list of ideas was pretty solid, suggesting that most of what real estate professionals know and say about objection handling, both online and, presumably, in person, would be as well.
Read: As Objection handlers come under fire, these 7 ChatGPT ideas hold up
