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Be the local real estate media expert in your market

REALTOR® Magazine | Lee Nelson

Troy Green, director of media communications at the National Association of REALTORS®, explains that getting your name in a news story is known in the public relations business as earned media, and it’s powerful stuff. “It allows you to deliver your key messages and content—free of charge—to hundreds, thousands, or millions of people, depending on the size of the market audience,” he says.

Read more: Become the Go-to Media Source

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