This is a guest post from our partners at Old Republic Home Protection.
Have you reached the bottom of your digital marketing well? If you’re looking for a new strategy to help you capture more warm real estate leads, you may want to try a direct mail campaign.
That’s right! Direct mail is alive and kicking, especially in the real estate industry. It’s scalable, it can be automated and integrated with existing digital marketing strategies, and it’s often an affordable way to enhance your marketing plan.
Use digital data for personalized, relevant direct mail campaigns
Direct mail might be a low-tech strategy, but that doesn’t mean you shouldn’t use the data you’ve collected digitally to your advantage! Combining your online and offline customer data helps you identify niche markets and segment your campaigns to create personalized messaging that’s relevant to your target audience.
Keep reading: Is Direct Mail the Key to Real Estate Success?
