Inman | Katie Lance
[…] Agents and brokers who are successfully using Facebook and Instagram are doing so effectively because they are focusing on relationships first. They understand that social media will never replace a handshake or a phone call, and they also understand the importance of putting our valuable timeless content in their voice (with their opinion), which will attract the clients they want to work with.
Once you have created a system for your content — including when to create it, how often, what medium (blog posts, video, live video, podcasting) — then the next step is distribution, which is where these free tools from Facebook and Instagram come into play.
Keep reading: How to crush it on Instagram and Facebook in 2022
