NAR survey: clients are interested in sustainability

Photo by Samuel Zeller on Unsplash

In a recent survey from the National Associaton of Realtors, 59 percent of respondents said clients were interested in energy efficiency and sustainable housing features. The survey found sustainability developments have influenced both buyers and how sellers market their listings. 

Inman | Jim Dalrymple II

“Green houses” are not just a niche fad.

Eco-friendly home features have broad appeal among consumers and can play a valuable role in real estate marketing, according to a new report from the National Association of Realtors (NAR), the largest real estate trade group in the United States with over 1.3 million members.

The report, published on Friday, is based on survey responses from 6,047 NAR members. Of the respondents, 59 percent said their clients were “at least somewhat interested in sustainability.” Moreover, 69 percent said that promoting energy efficiency in their listings “was very or somewhat valuable.”

To read the full story, click here: NAR: Sustainability sells

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