Brokers share tips for lasting in real estate

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REALTOR Magazine | Mandy Ellis

The real work begins to establish yourself as a real estate pro after you’ve secured your license. Once you’ve got a foundation of knowledge, how do you start constructing your business to last well into the future? To help you start out on the right path, 19 seasoned practitioners offer their best business-building tips.

1. Tell your clients a “story.” Brokers get business by developing relationships. I love the ‘stories’ feature on Instagram and Facebook. Consumers can follow what you’re doing, view your videos, and see you in action. Pros using ‘stories’ are getting so many contacts. —Annie Blatz, CRS, SRS, Kinlin Grover Real Estate, Brewster, Mass.

2. Show thoughtfulness when answering client questions. Sometimes, you might want to pause and think about the answer, even if you readily know it. If you come across as a know-it-all who doesn’t even have to pause to think on something somebody else doesn’t know, you can seem arrogant. I suggest strategically pausing and thinking through the answer so it appears you’re not talking down to customers. —Fritzi Barbour, CRS, GRI, Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS®, Greenville, S.C.

To read the full piece, click here: Brokers’ Tips for Lasting in Real Estate