Mike Rosenberg | Seattle Times
An out-of-town real-estate company hoped to make a big splash ahead of its launch in Seattle on Wednesday [Feb. 14], so it put cutouts of little green pigs all over the region. The plan was to create buzz and online searches that would lead people to discover the firm.
…Most brokerages charge a 3 percent commission to each homebuyer and seller, generally taken from the sale price. TRELORA charges a flat fee instead. It officially launched in the Seattle metro area on Wednesday, after expanding from the Colorado market, and will be charging a flat fee of $2,500 for access to its real-estate team.
Traditional brokerages like Windermere and John L. Scott still dominate the home-selling market. Even the largest of the companies trying to change that model — Seattle-based Redfin, which charges lower commissions — has had limited success, selling 0.6 percent of all U.S. homes.
Read the entire story: Seattle not amused by green-pigs stunt by real-estate company _ The Seattle Times
Editorial note: A loyal Partner Connection reader kindly pointed out that this was missing from last week’s roundup. The editor is always on the hunt for articles and loves reader recommendations. Email stories to PR@johnlscott.com