The case for live video versus virtual reality in listings
Whereas virtual reality (VR) hasn’t reached broad adoption yet and brokers feel it cuts them out of the marketing process, incorporating live video into a...
Category : Marketing
City of Spokane launches ad campaign to lure Seattleites eastward
Short commutes, low cost-of-living and a median home price that’s 295% less than Seattle are a few selling points the City of Spokane is using...
Use Sunday night for card-writing client touches
It’s important to set aside time for client touches. This article proposes Sunday night as a great time to write cards to stay in touch...
John L. Scott is Highly Ranked in New National Report: Swanepoel Mega 1000!
California-based real estate consulting firm T3 Sixty released the Swanepoel Mega 1000, a new inclusive ranking of real estate brokerages by sales volume. Here’s are John...
Opulence on stage for a million or more: Luxury in Spokane County
Mike Prager | Spokesman Review In Spokane County, a couple who made money investing in gold mining is ready to downsize. They have listed their...
Portland and Seattle Make the Top Ten in U.S. News Best Places to Live List
U.S. News analyzed the 125 most populous metro areas to find the best places to live. To make the top of the list, a place...
9 mailing ideas that your relationship database will love
Emmanuel Fonte | Director of Ultimate Client Relationship® If you put some effort into your direct mail and turn it into something that recipients will find...
Zillow’s Zestimate overvalued a Washington home by 700 percent in a case of algorithms gone wrong
Mike Rosenberg | Seattle Times When Seattle residents Sue and Roy Carlson bought a modest home on the Kitsap Peninsula in June, they paid $225,000...