Forget buyer love letters. Craft a perfect offer instead
Inman | Janet Pozos Even before they were banned (then unbanned) in Oregon in 2021, buyer love letters have been controversial. The thinking goes that they could cause...
Category : Real Estate Trends
Facing our fears: The AI wave in real estate
RISMedia | Michael Minard Do you know what’s been around for almost as long as technology itself? Fear of it. This isn’t a unique phenomenon....
Watch your daily habits take your business to the next level this year!
Inman | Jimmy Burgess The difference between great agents and good agents is simply the fact that great agents do daily what good agents do...
Redefining Real Estate: The Influence of Artificial Intelligence
RISMedia | David Bluhm Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to...
Life events are moving the real estate market
REALTOR® Magazine | Rasheeta Turner Since the beginning of time, humans have moved from one place to the next. Mass migrations like the Gold Rush...
Five ways to close a real estate deal
RISMedia | Buffini & Company Although the real estate market is shifting seemingly every day one thing remains constant — there are always people who...
Where should I post? 3 steps for choosing a social media platform
Inman | Jessi Healey In today’s digital age, having a social media presence has become essential for businesses of all sizes. However, with so many social...
The Playbook: Reaching out to past clients
RISMedia | Devin Meenan In real estate, the closing of a sale may complete the transaction, but a good agent knows that doesn’t represent the...
How to create great marketing content in seconds with ChatGPT
Inman | Bernice Ross What if I told you that you could create a 12 month marketing plan for your new listing, create reams of lifestyle...
There are now more households with pets than children
RealTrends | Tannistha Sinha The U.S. now has more households with pets than with children, according to a recent analysis by the National Association with Realtors (NAR)....