10 word swaps that help your clients feel truly heard
Inman | Joseph Santini The most effective communicators consistently earn more, close more deals and excel in every aspect of their work. Strong communication isn’t just essential...
Category : Marketing
5 smart tips for future-proofing your real estate business
Inman | Luke Babich Despite high prices, low inventory, and elevated interest rates, the housing market remains strong. Americans are still moving in droves, even though 1...
Scroll smarter: Social media do’s for real estate pros
Inman | Jessi Healey Mastering social media is no longer optional for real estate professionals; it’s a cornerstone of building trust, showcasing expertise and connecting with clients...
Real estate marketing for 2025: Get ready to go all in
Inman | Bernice Ross Tiffany McQuaid, president of McQuaid and Company, is one of the most innovative and prolific marketers in the real estate industry....
7 simple, smart social media strategies savvy agents swear by
Inman | Sean Frank You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The...
Top 3 Overlooked Marketing Tactics Every Listing Agent Should Use
RISMedia | The Experts at Prop Stream Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough...
John L. Scott Community Food Drive begins Oct. 1
We’re excited to announce our second annual John L. Scott Community Food Drive! From October 1 – October 31, we encourage you to engage with...
Team Tactics: Blogging to Grow Your Team’s Business
RISMedia | Claudia Larsen In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of...
Top 11 marketing strategies that’ll help you spring into action
Inman | Darryl Davis The changing of the seasons is always a great time to change up your strategies, especially when it comes to marketing and self-promotion....
3 advantages of tailoring your marketing strategy to niche buyers
Inman | Rainy Hake Austin When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and...