How Instagram is influencing millennials to consider homeownership

Photo by Matthew T Rader on Unsplash

Instagram holds more of a sway than you may think when it comes to influencing millennials to purchase their first home. Check out this article from Forbes for great information on the importance of Instagram for this audience, as well as insights on popular hashtags to use on the platform. 

Forbes | Andrew Arnold

Are social media platforms like Instagram pushing millennials into buying their first homes? According to a recent report from Bank of America, it’s definitely a motivating factor. 21% of respondents indicate that they want to buy due to fear of missing out. Another 27% see pictures of homes posted on Instagram and realize that if their peers can buy homes, they can do so as well. Below are some insights into how all of this plays out and how buyers and sellers can benefit.

To read the full article, click here: How Instagram Is Driving Millennials Towards Homeownership