One way to stay engaged with our relationship database is to give them items of value (IOV). The most important being valuable, specific, relevant real estate information – John L. Scott’s proprietary MarketInsights is the most effective tool. Other times, we may be looking for a pop-by, a tangible thank you or closing gift.
Finding ways to stay engaged is crucial; because 88% of clients would use their broker/agent again if only they remembered their name!
This article from Outbound Engine has some simple, yet impactful ways to connect with those that matter to you.
Read the article here.