Why writing off open houses is a big mistake

By Bernice Ross, Inman

“If there were a lead generation program that cost nothing, helped you meet more clients than real estate websites, apps, search engines or social networking, and allowed you to do a face-to-face presentation right now, would you use it?

If you said yes, it’s time to revisit doing open houses.”

In our current local market, it is easy to write off various strategies due to the fact that the house will most likely sell quickly.  There’s an old saying in the real estate industry, “maximum exposure to the marketplace equals maximum price” and it still rings true today.

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At John L. Scott Real Estate, we offer tools like our Open House Boost Ad to help you maximize your marketing efforts and promote your listing launches and open houses. Also take a look at the flyers and postcards that we offer through Bear Printing.